Distraction is one of the leading causes of fatal collisions on the world’s roads. According to studies by the EU and the US National Highway Traffic Safety Administration (NHTSA), around 5-25% of crashes can be attributed to distracted driving. The statistics are stark; World Health Organization research reveals that 1.25 million people lose their lives every year in road traffic incidents, 90% of which can be attributed to human error. NHTSA estimates that 3,166 Americans alone died as a direct result of distracted driving in 2017, but the exact number is likely to be much higher….