Published on : Tuesday, June 18, 2019
Businesses have traditionally used technology in two respects, in terms of increasing the bottom line, and also, for engaging meaningfully with the customers. In this article, we shall delve into some of the technological advancements that have made a lasting impact in recent times, with regard to community and commerce for both hotels and for BnBs.
1.) Bypassing OTAs: Because many bookings these days are done through online travel portals, hotels may have to pay a significant portion of their earnings to these services. This results in a significant loss of revenue and hence, there are technologies dedicated to helping hotels secure bookings from their own portals. This can happen through keeping a tab on the prices offered on OTAs, to maintain price parity and by making the hotel’s website attractive, simple and convenient. Technology has helped hotels and BnBs optimize their revenue without having to pay a cut to a third-party middleman.
2.) Mobile concierge services: To enhance customer experiences in hotels and BnBs, now there’s a provision to bypass physical/phone interactions in terms of room and concierge services. Mobile apps allow customers to directly address their needs with the help of technology. Adding such a great amount of comfort and convenience into the customer experience can ensure repeat visits.
3.) Skipping the front desk: These days, customers can go straight to their rooms with the use of digital room keys. Not only is this convenient for the guests involved, it also allows for the hotel front desk to not get excessively cluttered during guest check-ins.
4.) Driving occupancy with technology: Statistics are a very important part of the hospitality industry nowadays, with hotels and BnBs using advanced technology to enhance the occupancy of their establishments. From preparing attractive deals to targeting the right audience, technology helps these establishments in procuring the right metrics. Moreover, automated rooms too can help in customer delight.
Taxidio has gone the extra mile by providing a wide array of solutions to hotels and BnBs through out-of-the-box technology, automating various aspects of the customer experience. To replace the outdated method of the itinerary creation by using physical maps at the concierge desk, Taxidio has introduced branded solutions that can be accessed through tablets, that allows a customer to create his/her itinerary based on interests.
These interests are then recorded and can be used to get a better reading of the customer. The data can, in turn, be used to promote events that fit the customer interest, across any property of the said establishment. So, food connoisseur may be invited to a food festival happening in another city.
Finally, instead of relying on a third party for an attraction ticket, based on customer interests, Taxidio’s technology allows them to book them directly from the hotel’s own website/app. Not only does this bring a whole new level of ease to the customer, but it also allows for the hotel to earn a cut from the sales.
Ultimately, Taxidio believes that by reducing manual intervention, you are reducing the burden on the hotel staff and also, eliminating the possibility of incomplete information being passed on to the customers.
The synergy of technology and the hospitality industry is only going to increase in the times to follow. Automation is changing the world and with innovations in the hospitality sector, both customers and hoteliers are benefitting immensely.
Tags: BnBs, OTA, technology