CVS\' Caremark has launched a platform to ease health plan access to digital treatments

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CVS Caremark - CVS Health's pharmacy benefits manager (PBM) - unveiled a platform to help its payer clients sift through digital therapeutic tools and choose effective solutions to embed into their plans. Traditionally, PBMs have been responsible for administering prescriptions and negotiating the costs of drugs for large employers and health insurers.

Now, CVS Caremark is bringing that same model to digital health, enabling payers to formalize the reimbursement and distribution of digital therapeutics and allowing CVS to capitalize on booming interest in digital health treatments.

Here's what it means: The platform should dull headaches that arise when payers have to cherry-pick digital therapeutics from a wide pool of options.

The bigger picture: We expect PBMs to keep tweaking their business models to tap into spiking demand for digital treatments - and digital health companies also stand to gain from the pivot.

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