Prudential Life Assurance, a business unit of Prudential Corporation Asia, has announced a strategic partnership with PT Visionet International (OVO), a leading digital payments, rewards and financial services platform in Indonesia. The partnership significantly enhances Prudential's reach in one of Asia's fastest-growing insurance markets with a digitally-savvy population.
Prudential and OVO will jointly develop new and comprehensive digital propositions for customers encompassing wellness, health and wealth products and services. Prudential and OVO customers will enjoy the convenience of transacting online with electronic underwriting, e-payments, e-claims and easy access to Prudential's wide hospital network, complementing the face-to-face service from Prudential's financial consultants in 160 cities.
Prudential is the largest life insurer in Indonesia in terms of premiums with over 2m customers, an industry-leading agency force of over 250,000 agents, more than 400 offices and access to 430 bank branches. Available in over 115m devices, OVO is the preferred digital payments platform for Indonesians, with over 500,000 merchants and a presence in 319 cities.
This partnership is a key step in Prudential broader commitment to make health and wealth services affordable and accessible to all Asians. By leveraging OVO's complementary capabilities and extensive customer reach, Prudential will accelerate the Asia launch of Pulse, its digital platform powered by Artificial Intelligence technology. Pulse is a regional platform offering holistic health management, and empowering customers to manage their health, wealth and wellbeing anytime, anywhere.
Prudential Indonesia's head office is in Jakarta. At 31 December 2018, it had six marketing offices in Bandung, Semarang, Surabaya, Denpasar, Medan and Batam and 404 Mandiri Marketing Offices (KPM) throughout the country.
Prudential Corporation Asia is a business unit of Prudential (United Kingdom), comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.