This Morning viewers have slammed some of the guests on today's show following a discussion about the recently announced TV licence changes.
It comes after the BBC revealed yesterday that it would be scrapping universal free TV licences for the over 75s, allowing concessions for only those receiving Pension Credits.
The decision, which was made following a 12 week public consultation , is said to affect over 2 million pensioners - who will now been forced to pay if they want to watch live TV.
The controversial move has been criticised by the likes of Piers Morgan and lead popular ITV programme This Morning to discuss the topic on today's programme.
Speaking about the change this morning, Age UK's Head of External Affair, Angela Kitching, slammed the announcement, saying it will leave millions of vulnerable older people without stimulation and companionship.
She explained that despite 1.5 million being eligible for Pensions Credit, and therefore free TV licences, it is in fact the least collected elderly benefit.
Ms Kitching added that the BBC were in an "almost impossible situation," and expressed hope that the next Conservative Party leader will help reverse the decision .
Alongside the Age UK spokesperson on the This Morning sofa was showbiz icon Lionel Blair, who took a sharper stance on the issue.
"I've worked most of my working life in television and I have to pay for what I used to work in?" the 90-year-old questioned.
Questioned by Phillip Schofield as to whether he couldn't afford a TV licence, Mr Blair said: "But what about the men in suits at the BBC who have given themselves a pay rise quite recently?"
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"Television is everything to me, I'm really a couch potato," he added.
Viewers were quick to slam the former Give Us a Clue participant for the "whining."
"Lionel Blair has a bloody cheek," commented one viewer, "he's got a lot more money than the rest of us and is whining about paying for a TV license."
Another question if the TV star was "taking the p*** complaining that he's losing his free TV license [despite being] worth an estimated £15 million."
"I'm pretty sure you'll be okay [Lionel] if they keep it or scrap it," added another.
But Mr Blair wasn't the only This Morning guest who came under fire following the TV licence discussion - as former newspaper editor Kelvin MacKenzie did too.
The controversial media personality, who was editor of The S*n from 1981 to 1994, was part of a phone-in during the segment where he too criticised the decision to revoke free TV licences from the over 75s.
"It's an absolute scandal," he explained to Holly Willoughby , citing that £150 is "quite a lot of money when you're over 70."
The 72-year-old journalist complained "that we're being taxed" to pay for salaries of the likes of Graham Norton as well as to fund "pop music channels" like BBC Radio 1 .
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And on the topic of who should fund the concessions, he said: "Actually why don't we put it out for a referendum - they seem to be quite popular."
The controversial former editor was met with frustration on social media though, with viewers telling the pensioner to "pipe down."
One viewer responded: "It’s not a tax, nobody is forced to pay for it, and it’s either that or adverts, Kelvin. Calm the f*** down."
Another questioned: "What on earth is Kelvin MacKenzie on about on?"
