Epson India is betting on home office, small and medium enterprises and the government sectors to scale up its market share in monochrome ecotank printers in the sub-20 pages per minute segment in three years.
“Currently, we have 8% market share in monochrome ecotank printers. Our aim is to achieve 25% in three years,” said K. Siva Kumar, senior general manager- IJP, Epson India Pvt. Ltd.
“We stopped making mono laser printers since FY13, as it was not eco-friendly, harmful to humans, consumed more power and had high total cost of ownership compared with monochrome ecotank printers. That’s why we shifted to monochrome ecotank printers,” he said.
New launch
Epson, in the meanwhile, announced the launch of seven new monochrome ecotank printers. The new models are targeted at the office printing market, small, medium and large enterprises, government offices and the retail segment.
“With this, Epson has 14 models in the monochrome ecotank printers. These are economical and environmentally-friendly printers and are equipped with a host of features that will find appeal with mono laser printer users. This is a growing segment. The total cost of production is low compared to mono laser printers and it can print more pages per minute. The replacement cost of inkjet refills are lower compared to cartridges,” he said.
Last fiscal, Epson India reported revenue of ₹1,896 crore, of which inkjet printers accounted for ₹850 crore followed by projector, consumables, robots and wearables, he said.