In a ‘giffy’

The feeling of receiving a physical invitation card is irreplaceable. However, with time, invitation cards have undergone a huge transformation and upgrade. From a simple bright red wedding card, to an eco-friendly invite that has a seed that can be planted, invites have come a long way. With several innovative options now, invites are getting more and more personalised.  However, with images replacing words on social media, the craze for digital invitation cards is becoming huge. To cater to the demands of millennials, InviteKaro, the daughter company of New Delhi-based GIFKaro, lets you send customised GIF invites for weddings. 

InviteKaro’s custom animation engine takes less than 43 seconds for you to create a design preview and combines multiple layers of animations into one, in real time, to come up with the perfect personalised GIF card. You can make these cards highly personalised by adding your own videos to these invitations. The app also provides designers a ‘gig’ opportunity to submit and monetise their designs on InviteKaro.

Launched by Arpit Kumar, Puneet Kalra, and Dinesh Kumar in June 2017, InviteKaro’s goal is to simplify Indian weddings. Says Arpit, “During weddings, the focus should be less on chores and more on the traditions that actually matter. InviteKaro allows you a welcome departure from traditions that stand obsolete in this digital era, when everything from your electricity bill to your promotion letter lives on your phone. It is only fair that there is space on your phone for a wedding invite too, which being a GIF will have a voice and life of its own.”  

Although people have been sending e-invites, they are either dull emails lying in your inbox, or are hard and flat images, in some cases the scanned copies of the wedding card, that has been sent to you on Facebook. “GIFs make for better invites. They can emote and they allow for much more creative freedom. Although physical wedding invites are still popular, they aren’t hassle-free — from getting them printed and addressed, to getting stamped and posted — one needs to spend time and money on them,” he adds. 

Reflecting on how his company is trying to simplify Indian weddings, Arpit says, “InviteKaro allows you better services from the spacious comforts of your home, where you can relax, pick a design that best represents who you are, how you would want the wedding to be like, and that’s that. Go to the social media of your choice and start shooting invites. It’s that easy and a lot of fun. The company and its motto continue to thrive, allowing people a fresh perspective at how invitations in 2019 can be less taxing and more fun,” he points out, adding, “Paper cards might continue to survive but digital is the present, and it is important to think beyond.”

Besides, paper wedding cards are made out of felled trees, thus harming the environment. “GIF wedding cards, on the other hand, help you achieve the same goal, that is invite your folks to the wedding, but you do so with a marked consideration for mother nature. It can be your small step towards helping Earth and reducing your carbon footprint, insignificant as it may be, but it will be a start,” points out Arpit. 

The app is available for download on GooglePlay.