Customers in the US may soon be able to have access to Myntra’s brands. The company, which was acquired by Walmart 10 months ago, is expected to sell its in-house brands in the US through Walmart, said top executives today. This comes several months after these brands were made available online on Walmart Canada.
“We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3, a nice compliment for an omnichannel experience for our customers," said JP Suarez, executive vice president and chief administration officer, Walmart International. “We are exploring with the US any winter product here into the US online marketplace -- exploring all those trade lanes with Myntra products."
This highlights the possible synergies that can be expected now with 77% of the Flipkart group being owned by the world’s largest retailer.
Walmart is also looking at taking up ‘fashion learnings’ from Myntra and see what can be implemented in other markets.
Myntra along with Jabong and Flipkart Fashion commands major market share in the Indian online fashion market. The company, following the Walmart acquisition witnessed restructuring and leadership changes in December.
Then chief executive of Myntra Ananth Narayanan moved out of his role, post which Flipkart’s Amar Nagaram was moved to the fashion e-commerce company to head it.
