The media and entertainment market is seeing a compounded annual growth rate of 4.3% and will touch $2.6 trillion by 2023. In contrast, in India, the market witnessing a 11.28% growth
Size of various segments by 2023
Rs 11,976 cr – OTT video
Rs 10,708 cr – Subscription video on demand
Rs 18,445 cr – Internet advertising
Rs 10,858 cr – Music and podcasts
India to move into the top-10 global gaming markets by consumer revenue by 2023
The country's OTT video market will nearly triple in size and surpass South Korea to become the eighth-biggest by 2023
While OTT video is rapidly growing, TV subscription will have a share of 81% in video content in 2023