JPMorgan CEO divulges Haven\'s disruptive insurance plans

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Haven - the enigmatic healthcare joint venture (JV) formed by Amazon, JPMorgan Chase, and Berkshire Hathaway - is gunning for the broader health insurance market: JPMorgan CEO Jamie Dimon stated during a speaking appearance that the JV plans to one day scale to the public at large - a more pervasive goal than when the trio came together in January 2018, touting a focus on shaving down healthcare costs for their 1.2 million employees. Haven's plan to look at consumers beyond the troika's workforces should push healthcare stakeholders to batten down the hatches.

Here's what it means: Dimon's statement is the most clear-cut signal to date that Haven plans to break into the wider health insurance market.

Since Haven's big reveal, there have been rumblings about a broader expansion, which has incited a wave of industry anxiety. For example, Optum - UnitedHealth's IT branch - sued a former executive in January after he joined the JV, insinuating the insurer feels threatened by Haven's emergence. At the time, the employee's attorneys contended that the JV poses no direct competition to Optum, per CNBC. But the vague assurance likely didn't do much to alleviate concerns or keep incumbents from strategizing to protect against Haven's march into the space.

The bigger picture: Dimon's comments cement industry fears and should spur activity from threatened players.

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