The sex toy trend that both men and women are enjoying

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Leading sex toy retailer has revealed the top sex toys keeping Australians happy
Popular items guaranteed to spice things up include vibrators and saucy lingerie
The latest developments in 'sex tech' - technology enhanced toys - also revealed

By Emilia Mazza For Daily Mail Australia

Published: 22:09 EDT, 5 June 2019 | Updated: 22:10 EDT, 5 June 2019

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When it comes to keeping things spicy in the bedroom, Australian couples aren't afraid to experiment, reveals a leading sex toys website

In fact, the latest sales figures from LoveHoney shows a bionic 'vibrating c*ck ring', priced at $29.95, is one of its top sellers - an item both men and women are enjoying.

'Sex toys are the icing on the cake when it comes to masturbation and they take all the hard work and do it for you,' said Lovehoney sexpert, Annabelle Knight.'

Other items including vibrators which promise to take you to 'another dimension' and saucy lingerie also feature on the website's list of top sellers.

Leading sex toy retailer has revealed the top sex toys keeping Australians happy (stock image)

A bionic c*ck ring (pictured left) and a pair of vibrating knickers (pictured right) are just two items sure to keen things spicy in the bedroom

The purveyors of adult fun reported a remote control knicker vibrator, priced at $124.95, a hit among those looking to keep things interesting.

As well as a device that promises pleasure, the knicker set also comes with cute lace underwear featuring two side ties.

'Whisper-quiet and wirelessly controlled, the knicker vibrator offers utter discretion even on the strongest tier of sensation,' reads the information on LoveHoney's site.

Two vibrators were also singled out by the website as top selling items.

Vibrators also feature highly on the list with the extra powerful 'Magic Wand Vibrator', priced at $149.95 (pictured left) and the Hot Octopus Powerful Rechargeable Wand, priced at $143.47 (pictured right) named by LoveHoney as top sellers

One, a deluxe extra powerful 'Magic Wand Vibrator', priced at $149.95 is described as the Queen of sex toys.

'With 10 incredibly intense speeds and 20 pulsating patterns, a flick of the wand will take you to another dimension of pleasure in no time at all.'

Another, the Hot Octopus Powerful Rechargeable Wand, priced at $143.47, comes with patented 'PulsePlate tech' to offer 'deep and rumbly oscillations unlike anything else'.

Saucy lingerie in the form of a blue stretch satin babydoll and bustier set, priced at $74.95, has also been rated by the site as a boudoir must.

It features a babydoll/bustier combo and comes complete with a thong and suspenders.

This stunning lingerie set features a babydoll/bustier combo and comes complete with a thong and suspenders

As modern technology progresses, advancements in the world of sex technology - or 'sex tech' - are happening just as rapidly.

The traditional self-pleasure devices have undergone huge makeovers over the past few years and in 2019 alone, a number of products have launched with features that would have seemed laughable five years ago.

Australian We-Vibe sex and relationship expert, Dr. Jessica O'Reilly, and Womanizer sexpert and Head of Communications, Johanna Rief, have detailed these new advancements and shared advice for how women and couples can improve their sex lives this year.

Australian We-Vibe sex and relationship expert, Dr. Jessica O'Reilly (left), and Womanizer sexpert and Head of Communications, Johanna Rief (right), have detailed new sex toy advancements

'Sex tech continues to evolve every day, with advances in things like teledildonics, app-enabled toys, interactive digital shows/experiences, sex robots, VR sex in private rooms and 3D printed toys,' Dr O'Reilly told FEMAIL.

App-controlled toys are bigger than ever, with more advancements made in this area than any other.

'We now use apps to order food, cars, and even babysitters. We do our banking, period-tracking and dating online, so it follows that our sexual relationships will also find themselves online,' Dr O'Reilly said.

'Long-distance relationships can be just as fulfilling as geographically-close relationships, and most couples want to maintain an active sex life while apart.

The We-Vibe Moxie ($149) is one of the newest on the market and is designed to be worn out and about, encouraging couples to spice up their love life outside the bedroom

How 'normal' is your sex life?

* 71% of Australian millennials have lost their virginity by the time they are 18

* Gen Z is losing their virginity earlier than their millennial counterparts with the average age for virginity loss amongst Gen Z being 16 and 18 for millennials

* Most people are having sex 5+ times per month, with 61% of Australians having sex at least 5 times per month with an average of 9 times per month

* 53% of young Australians have had between 1 and 5 sexual partners

* 52% of females report being in a committed romantic relationship compared to only 37% of males

Source: 2019 SKYN Intimacy Survey of 2000 millennials

'Toys like these allow couples who travel for work to stay connected in an erotic way from a distance.'

The We-Vibe Moxie ($149) is one of the newest on the market and is designed to be worn out and about, encouraging couples to spice up their love life outside the bedroom.

It can be controlled via a multi-function remote or a smartphone app, which can be controlled personally or by a partner.

Modern versions of the best-selling 'rabbit' vibrator are also emerging, with new hi-tech features tailored for female pleasure.

It can be controlled via a multi-function remote or a smartphone app, which can be controlled personally or by a partner

'In my opinion, Sex and the City was definitely the kick off for the success story that is the 'rabbit' vibrator,' Ms Rief told FEMAIL.

'But that was 20 years ago now, and back then the clitoris wasn't even fully discovered.

'Many people don't know that 70 - 80 per cent of all women achieve clitoral orgasms, which is why the rabbits are so successful, because they have an extra, shorter vibrator for clitoral stimulation.'

One of the new generation 'rabbit' designs is the Womanizer DUO ($329) - a flexible and almost silent vibrator that can easily adapt to the anatomy of each user.

One of the new generation 'rabbit' designs is the Womanizer DUO ($329) - a flexible and almost silent vibrator that can easily adapt to the anatomy of each user and uses 'Pleasure Air' technology for stimulation

How can women improve their sex lives?

1. Be selfish

Ask for what you want and stop worrying about your partner so that you can focus on yourself. Often, we perform pleasure because we're so focused on our partners feelings, that we forget about our own. Learn to be selfish, and practice taking pleasure without feeling the need to reciprocate.

2. Get to know your body

Simply examining your genitals using a mirror can help you learn more about this beautiful region and appreciate its sexual and practical splendor. Spend more time naked to become comfortable with your body – especially if anxiety related to body image is holding you back in bed.

3. Masturbate

The more you learn to take care of yourself, the more likely you are to reach the heights of pleasure with your partner.

4. Invest in lifestyle factors that affect your overall health and sex life

Sleep, eat well, and exercise.

5. Practice mindfulness

Start your day with seven deep breaths and simply allow yourself to feel the air moving throughout and around your body. Practice focus: close your eyes and have your partner caress your hands and face for five minutes. If you practice mindfulness outside of the bedroom, you'll enjoy the benefits in the bedroom with regard to presence, intimacy and pleasure.

The DUO works for women in two ways - it massages the clitoris using gentle air vibrations using 'Pleasure Air' technology and also stimulates the G-spot and vaginal area.

When it comes to devices that are most in-demand, Ms Rief says anything that stimulate the clitoris is a hit.

'There are still a lot of women out there (35 per cent) who rarely or never have an orgasm during sexual intercourse, and a clitoral stimulating sex toy can help,' she said.

'Of course, we know there are many reasons why some women cannot orgasm, but that is why we are fighting for female empowerment, body positivity and an open discussion about female pleasure in all its forms.'