Published on : Thursday, June 6, 2019
The campaign ‘Make it Maitland’ was launched yesterday. It primarily targets singles and couples aged 35 to 55 years residing in Sydney, as well as those who live two to four hours’ drive from Maitland.
“The NSW Government, through its tourism and major events agency Destination NSW, is proud to contribute $100,000 to the Make it Maitland campaign, which will be matched dollar for dollar by Maitland City Council,” Minister for Tourism Stuart Ayres said.
“Research shows that over 55s are significantly more aware of Maitland than others so we have a real opportunity through this campaign to grow awareness and destination appeal with a slightly younger audience.
“Positioned on the banks of the Hunter River, Maitland charms visitors of all ages with its intriguing heritage, food festivals, delicious eateries and bustling markets.”
Maitland City Council’s Mayor Loretta Baker said, “Maitland has such a unique story to tell. With our rich history, engaging local characters, strong creative culture, quality food offering and fantastic events we should be telling a wider audience and this campaign is going to do that for us.
“The Make it Maitland campaign is a great opportunity for local businesses and residents to get involved and share the word on social media about how vibrant our city really is.”
The campaign leverages the Make it Maitland brand which is Maitland City Council’s new destination brand identity and will incorporate the existing #mymaitland social media hashtag.
Maitland is also home to eclectic regional events like the Aroma Coffee and Chocolate Festival, Riverlights Multicultural Festival, and Bitter and Twisted Festival.
The city’s essence is found in its people, who will feature prominently throughout the campaign.
Tags: Maitland tourism