A worker gives finishing touch to a bat, bowl and stumps made from polystyrene, ahead of ICC World Cup 2019. (Source:PTI)

Cricket Commentary In Regional Languages Is Bowling Over More Indians

Jun 05 2019, 6:22 AMJun 05 2019, 7:07 AMJune 05 2019, 6:22 AMJune 05 2019, 7:07 AM

Cricket matches broadcast in regional languages have four times more viewership than English, according to Gautam Thakar, chief executive officer of Star Sports.“India loves its mother tongue where...