WayCool Foods and Products Pvt Ltd has engaged into a business transfer agreement with Farm Taaza, a Bengaluru based fresh produce e-commerce enterprise that works with online and offline retailers and other clients.
Chennai:
The agreement will enable WayCool integrate Farm Taaza’s collection and distribution centres, as well as base of customers across Southern India onto its supply chain platform, increasing its capacity by an additional 40-45 tons per day. Sanjay Dasari, Co-Founder, WayCool Foods, said, “We have brought on board the distribution business of Farm Taaza, one of the first movers and pioneers in the agri-tech space. We have begun the task of getting the tech and ops teams together and integrating Farm Taaza’s centres into our IT platform. With this, we can increase our procurement base as well as our distribution footprint in specific target markets such as Telangana and Karnataka.” This move enables Waycool to add another building block in its strategy of building out a full stack food supply chain.