Brands celebrate Eid with integration-themed spots

As we bid Ramadan farewell and get ready for Eid-ul-Fitr, the festival marking the end of the Islamic holy month, brands have left no stone unturned making sure they use the occasion to its fullest to boost consumer connect. It has become almost an annual ritual for brands and this year is no exception. What's also interesting to note is that it is not just the likes of India Gate (biryani) or Rooh Afza (rose coloured drink), being the Ramzan staples, but the retail and private life insurer brands too who have been banking heavily on the inclusivity card.

Here's a look at the brand films which made an effort to go beyond displaying extravagant Iftar spreads and parties and maintain integration as a common thread:

Global Ramadan films, on the other hand, have also gone an extra mile with slightly content-heavy narratives...

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