Bugatti Thinks There Is Demand To Build More One-Offs Like La Voiture Noire

Bugatti appears open to creating more one-offs in the vein of the La Voiture Noire, the world’s most expensive new car.

The French car manufacturer recently brought its La Voiture Noire display car to the annual Concours d’Elegance Villa d’Este in Italy and while speaking with Bloomberg, Bugatti head of exterior design Frank Heyl suggested there is demand for more coachbuilt models from the marque.

“The market for this is really growing, and the brand is so strong that we have come to see now that the sky is the limit,” he said.

However, according to Heyl, Bugatti doesn’t take requests from customers looking for one-offs and instead, the company itself is the one which has the ideas for such vehicles and presents them to potential customers.

“When it is the other way around—I have also been involved in similar one-off projects, not for Bugatti—it gets very, very difficult,” Heyl said. “You have to be very, very disciplined in your process. Otherwise your process will explode, and your time will run out. If you are not very disciplined in that process, it will not make a business as well. After all, in the end, we have to make it work financially.”

Asked point blank if Bugatti is doing anymore one-offs, Heyl said “Stay tuned.”

The La Voiture Noire was built as a spiritual successor to the Type 57 SC Atlantic once owned by Jean Bugatti, which went missing during World War II. The vehicle was sold for approximately $19 million including taxes and won’t be delivered for another two to two-and-a-half years.