Published on : Tuesday, June 4, 2019
Located in Beijing’s civic and diplomatic area, near the Jianguomen subway station, Sofitel Beijing Central is the group’s 320th luxury hotel in the region. Tiananmen Square, the Forbidden City, the National Museum of China and the National Grand Theatre are all within easy reach of the hotel.
The luxury hotel features 345 rooms and suites. Sofitel Club floors features circular bathtubs and access to the new Club Millésime Lounge that will be launched towards the end of 2019.
Accor is now heavily focused on expanding in the luxury and lifestyle sectors.
Gary Rosen, chairman and COO at Accor Greater China, said that 2019 marks the 55th anniversary of Sino-French relations and coincides with the 55th anniversary of the Sofitel brand. They are excited about launching a new Sofitel in China’s capital against the backdrop of these two significant occasions.
France is one of the most popular outbound destinations for Chinese travellers and as an ambassador of French culture, Sofitel enjoys tremendous opportunities as a preferred brand for luxury travellers.
Tags: Accor, Sofitel Beijing Central