\'Bharat\' may remain unaffected by India\'s WC opener

'Bharat' may remain unaffected by India's WC opener

IANS  |  New Delhi 

Film and buffs may be divided over what to watch on Wednesday -- Salman Khan's Eid treat "Bharat" or India's first match at the ICC 2019, but experts feel the movie will remain unaffected.

told IANS: "I don't think the match will adversely affect box office collections of 'Bharat' on Day 1. If match is important, means the world to millions of film lovers."

"Bharat", directed by Ali Abbas Zafar, is bringing Salman back to the big screen a year after "Race 3", which too coincided with Eid. The new film features the "Dabangg" star in six different looks -- ranging from a young circus champion to a 60-year-old man where he is spotted with grey strands of hair.

The movie, presented by T-Series, is produced by Atul Agnihotri, Alvira Agnihotri, Bhushan Kumar, Krishan Kumar under the banner of Reel Life Production Pvt Ltd, and A period drama, it also features

According to distributor Rajesh Thadani, the box office performance of "Bharat" looks good so far.

"It may get affected slightly (due to the match), but still numbers will be big," Thadani said.

At least on Day 1, the audience will be pulled in.

Amit Sharma, Managing Director, Miraj Cinemas, told IANS that usually the combination of Eid and a film is a "bumper blockbuster".

"I don't see any impact (on the film due to match)... I am not downplaying match, but there is still time for matches to gain momentum. The World Cup has just begun, and in the T20 era, people take a little time to get into the groove of a 50-over format. I feel the match won't impact Day 1 collections of 'Bharat'."

As for its longer run at the theatres, trade expert said everything depends on the content.

"If it is bad, then the dent will be felt. If it is good, the dent will be subsumed," Johar said, adding that Eid will generate positive sales at the ticket windows for "Bharat".

--IANS

rb/vd

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First Published: Tue, June 04 2019. 20:12 IST