Ninety-three per cent of sports viewers watched cricket content in 2018. According to a report by the BARC, the game maintains its allure among viewers, with even women’s cricket showing growth in viewership, albeit on a small base.
93% of all sports lovers watched cricket in 2018, says BARC report
The game maintains its allure among viewers, with even women's cricket showing growth in viewership
Urvi Malvania Last Updated at June 4, 2019 01:40 IST
Cricket
First Published: Tue, June 04 2019. 01:36 IST