Published on : Wednesday, June 5, 2019
Implementing branded tip seats, receipts and videos, the brand awareness campaign will highlight diverse tourism offering of Nova Scotia spanning outdoor adventure, cultural travel and outstanding gastronomy. Bragging 8,264 miles of coastline and five UNESCO sites, Nova Scotia draws a wide variety of visitors via superb wildlife-watching, hiking and cycling offering, great museums, wineries and burgeoning events calendar.
The campaign will comprise drop-offs to all the main travel trade and media partners who will be offered a sample of the delicious cuisines, featuring the famous lobster of the destination. Also, travel trade members will be enthused to upload their picture to social media when riding in one of the branded taxis.
To quote Joann Fitzgerald, chief marketing officer, Tourism Nova Scotia, “With the London taxi campaign, we’re raising awareness of Nova Scotia as a world-class vacation destination. From our lively capital of Halifax to our dramatic coastline, and unique landscapes such as the Bay of Fundy and the Cabot Trail, Nova Scotia has so much to offer.
With direct flights, and an exciting array of new experiences for visitors, there’s never been a better time to visit us.”
“Last year was Nova Scotia’s best tourism revenue year on record, with tourism revenues reaching an estimated $2.61 billion. In 2018, visitation to Nova Scotia from overseas grew by 15%, or 13,900 visitors, which marked the fifth straight year of growth from overseas markets,” she added.
Tags: Tourism Nova Scotia, WestJet