Published on : Friday, May 31, 2019
The campaign captured the distinct culture of Suzhou by showcasing one-of-a-kind features of the destination like silk making, embroidery, and tea harvesting; performing arts such as the Kunqu opera; and natural wonders like the UNESCO World Heritage designated classical gardens, meandering canals, peaceful water towns, and more. This ground-breaking campaign, was all set to shine a spotlight on the distinctive attributes of the destination, was executed by PHG Consulting, Suzhou Tourism’s North American marketing and representation partner since 2014.
One prime goal of the campaign was to link Suzhou Tourism with top tastemakers, heartening them to spread the word about Suzhou to their influential friends and fervent fanbases. To do that, Suzhou Tourism took the main role at several exclusive celebrity events. During New York Fashion Week in September 2018, actors, influencers, models, and television stars knew more about the “Venice of China” at an invitation-only gifting suite produced by Luxury Experience & Co. and a private party arranged by Celebrity Page TV. Boldfaced names from NBC, Miss USA, BRAVO’s The Real Housewives series, and more were individually introduced to the destination and its silk-making heritage, with top talent taking home a goodie bag including a locally produced Xiu Niang Silk scarf and a gift certificate for a complimentary stay at W Suzhou.
Tags: Suzhou tourism