Whether you are a new startup or have been in business for years, gaining more e-commerce sales will benefit your brand.

Unfortunately, due to the current economic situation of Pakistan, businesses have to go through plateaus and slumps. Things can get tough, but don’t get discouraged.

If you have been facing some difficulty in coming up with new ways to win more customers and generate revenue, our eCommerce experts can help you with some great ideas.

Sometimes using the same old strategies can grow stale, which is why it is important to keep your business in-line with the new trends.

Studies have shown that consumer habits have changed, especially in the e-commerce industry. But nothing to worry. As we have analyzed these trends and compiled a list of tips to help you generate more sales on your eCommerce website in Pakistan from the experts of ,
software houses in Pakistan.

#1 Target your existing customers

When businesses have trouble growing it is quite common for them to immediately think it’s because they don’t have enough clients/customers. This is a common misconception, and you should avoid jumping to conclusions.

Rather than focusing your efforts on acquiring new customers, you should try to improve your customer retention strategy. Research has shown that loyal customers as compared to new customers and customers who only made a single purchase on your website:

-Add more items to their shopping carts,
-Have a higher conversion rate, and
-Generate more revenue every time they visit your website.

#2 Display icons that show your website is trustworthy

Nobody is going to shop from your eCommerce store if it appears to be sketchy or untrustworthy. One of the first few things you need to ensure is to check your website is secure.

Security of data is a number of priority for online shoppers. You need to recognize this and make necessary adjustments to prevent fraud and stealing of information. One of the ways to win your customers’ trust is to showcase security badges your website is using.

You just want to make sure you are not putting out anything on your website that can be misleading for your customers.

#3 Spice things up with video demonstrations

Consumers love videos.

Believe or not, but more than half of the marketing experts from around the world say that video has the top ROI compared to other marketing strategies. Websites that have videos can get an average user to spend 88% more time on their web pages.

Robo knew the power of videos and generated $4.7 million in revenue by running video ads. Video ads not only help you win engagement but also generate interest in whatever you are trying to sell.

You can create product demonstrations and link other relevant videos on your eCommerce site to help you win more sales.

Now it is not necessary for this strategy to work for all types of products. For instance, if you are selling a t-shirt, you don’t have to demonstrate how to put on a t-shirt. However, if there is something special about your clothing range in terms of fabric, usage, and functionality, conveying your message via a video can be a great boost for sales.