Published on : Thursday, May 30, 2019
The partnership demonstrates increasing recognition of the value of exhibitions to Abu Dhabi.
Humaid Matar Al Dhaheri, Group CEO of ADNEC and Hareb Almuhairy, senior vice president of destination and leisure management at Etihad Airways, signed the partnership agreement during a ceremony at headquarters of Abu Dhabi National Exhibitions Company.
As per Humaid Matar Al Dhaheri such partnerships are central to the collective efforts to promote Abu Dhabi as a global business tourism hub. The collaboration aligns with their priority to ensure a comfortable and convenient travelling experience for the exhibitors and visitors of these important shows.
Hareb Almuhairy, senior vice president of destination and leisure management, Etihad Aviation Group said they aim to foster the growth of the tourism industry in Abu Dhabi. The meetings, incentives, conferencing and exhibitions (MICE) business plays a significant role in empowering the UAE’s economy.
The key events to benefit from this partnership include the International Defence Exhibition and Conference (IDEX), the Naval Defence and Maritime Security Exhibition (NAVDEX), the Simulation and Training Exhibition and Conference (SimTEX), the Unmanned System Exhibition and Conference (UMEX), Abu Dhabi International Boat show (ADIBS) and Sial.