Sofware major Tech Mahindra Ltd on Wednesday entered into a partnership with Strands, a Barcelona-headquartered Fintech company, that helps banks leverage artificial intelligence-based technology to grow customer loyalty and boost bottom line.

Tech Mahindra said it would leverage Strands' AI capabilities along with its existing domain expertise in financial services to enable enhanced customer experience.

"Our white-label digital money management solutions give financial institutions an edge over the competition, speed up internal processes and help them reap the benefits of a more engaged relationship with their customers," said Erik Brieva, Strands CEO.

This strategic partnership with Tech Mahindra would accelerate the delivery of tangible business value, Brieva added.

By providing data-driven analytics of user behaviour, the digital banking solution is designed to enable financial institutions create personalised and contextual offering for customers.

In addition, the solution would provide relevant insights to take informed decisions to generate cross and up-sell opportunities, Tech Mahindra said.

--IANS

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