Bentley is preparing to unveil a new concept car in July as part of its ongoing 100th anniversary celebrations.

Design director Stefan Sielaff says the new concept will provide a glimpse into the future of the brand and preview the evolution of its design language.

“It is a vision into the future, not 100 years, but maybe 30 years. It’s how we see Bentley developing,” Sielaff told Auto Express. “Expect to see a view into the future and how the brand will look. The technology we will show is also credible and our technology road maps go up to the next 30 years. We don’t want to show a spaceship, it should be something that everyone says is a Bentley and can believe the technology steps we are showing.”

According to Sielaff, Bentley designers have been working on the project for two years but it is, nevertheless, “far from being finished.” The car is coming to life at a studio away from their HQ in Crewe, UK to ensure it remains a secret.

“It has a very innovative design language, which is very important for me and my team. We can argue later on if the centenary concept car made a statement, and our next production cars that we are developing have to go in this direction. This did not happen by accident, we have been having these discussions with the board for two years,” he said.

The study is expected to take the form of a low-slung coupe and should be a fitting successor to the EXP 10 Speed 6 Concept from four years ago, Bentley’s most recent sports coupe concept.