If you are in the market to buy a new 2019 Subaru Forester, Outback or Crosstrek the best time for you to buy could be right now. Subaru Corp. has had to increase incentives to customers due to increased competition in the SUV and crossover segment and that’s good news for consumers. A report from Automotive News says Subaru is spending more to move their popular all-wheel-drive models, and customers can benefit from it.

The report says, in the January-March period, average spiff spending by Subaru of America rose 14 percent, while overall industry outlays decreased 4.6 percent, according to figures from Autodata Corp. Subaru has never had to offer large incentives to customers because the demand for their cars is so high. Even their $1,424 cost per vehicle is still far below the industry average of $3,574.

Competition heats up

Subaru says competition is getting hotter than expected in the small crossover segment, where they sell the newly-redesigned 2019 Forester SUV, Outback SUV/Crossover, and Crosstrek crossover models. A company spokesman says, ”The market is moving in the direction we anticipated, but we didn't expect there to be so many models as now, so the competition is heating up. Looking ahead, the situation will become tougher.”

Subaru just revealed their all-new sixth-generation 2020 Subaru Outback that will make its dealer launch this summer. Along with the newly-redesigned Forester SUV, these new models should help Subaru keep up their sales pace helping them reach their 11th straight year of record sales in the U.S. market, and Subaru has incentives for you to help them get there.

For consumers looking to buy a new 2020 Subaru Outback SUV/Crossover, 2019 Forester SUV or Crosstrek crossover, this Memorial Day weekend and upcoming summer season is the best time as Subaru is giving consumers even more incentives to buy their all-wheel-drive vehicles.

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Photo credit: Gillman Subaru