IPL viewership increases by 12% to 462 mn across TV, digital this year

This was coupled with Star India's robust distribution and telecast strategy, making this tournament the most viewed IPL ever

Urvi Malvania | Mumbai Last Updated at May 24, 2019 01:02 IST

Mumbai Indians (MI) skipper Rohit Sharma with his teammates celebrating with Indian Premier League 2019 winning trophy after win over Chennai Super Kings (CSK) at the Final cricket match at Rajiv Gandhi International Cricket Stadium in Hyderabad. Pho

With nail-biting last-ball thrillers and last-over finishes, the 12th season of the Vivo Indian Premier League (IPL) managed to keep the viewers glued to their TV sets. This was coupled with Star India’s robust distribution and telecast strategy, making this tournament the most viewed IPL ever

IPL viewership increases by 12% to 462 mn across TV, digital this year

First Published: Fri, May 24 2019. 00:50 IST

IPL viewership increases by 12% to 462 mn across TV\, digital this year

IPL viewership increases by 12% to 462 mn across TV, digital this year

This was coupled with Star India's robust distribution and telecast strategy, making this tournament the most viewed IPL ever