Albritton, 53, most recently was executive director of GM's internal and product-development communications. Before GM, he worked in communications in the aerospace and defense industries and spent nearly 10 years as a Navy public affairs officer.
Since launching GM Defense, GM has been relatively quiet about the unit, but Albritton and his team are expected to be responsible for launching several hydrogen fuel cell-powered products for the aerospace and defense industries.
GM, which sold its previous defense unit to General Dynamics Corp. for $1.1 billion in 2003, has worked with the U.S. military on the development of two fuel cell-powered products since 2016: an Unmanned Undersea Vehicle and a midsize pickup based on its Chevrolet Colorado called the ZH2.
More recently, it has released concepts of a commercial-vehicle platform with autonomous capabilities and a military version of its Chevrolet Silverado HD as other potential future offerings. Both are powered by fuel cell systems.
Bill Grotz, a company spokesman, declined to comment on the plans for such products as GM Defense is "refining" its business strategy.
"We're not in a position to share details on our operations and plans going forward at this time," Grotz wrote in an email. "However, we'll have insight to share later this year and hopefully some nice business wins to discuss."
Albritton, who joined GM's communications department in 2015, described his new position to PR Week as "exciting and daunting at the same time, as it's the first time in 25 years" he hasn't been in communications.