Retirement means harvesting the fruits of lifelong labor, trying out new things, and not giving a damn what others think. For Daimler CEO Dieter Zetsche that spells out as a three-letter word: BMW.
In a clip distributed on BMW's Twitter feed and YouTube, a camera follows a Zetsche lookalike -- complete with signature walrus mustache and rimless spectacles -- around on his last day at work: there's Zetsche handing in his work badge at the front desk, bidding farewell to employees in the lobby with a few selfies, before being whisked back home by a chauffeured black Mercedes-Benz S-class sedan.
After the car drops him off and leaves, Zetsche sneaks into the double garage, only to emerge at the wheel of a flaming-orange open-top BMW i8 sports car to drive off his compound. The caption: Free at Last.
The clip ends with a note of gratitude, saying "Thank you, Dieter Zetsche, for so many years of inspiring competition," followed by the BMW emblem and the automaker's slogan: Sheer Driving Pleasure.
The lighthearted display of humor on the part of Daimler's fiercest rival highlights how the two automakers have embraced a more cooperative approach of late, culminating in a joint car-sharing business and a pledge to work on autonomous cars.
Both companies, like much of the industry, are bound together by the same challenges: the emergence of self-driving and electric rivals, new competitors like Tesla, a simmering trade war with the U.S. and changing consumer tastes on owning cars in favor of sharing them.
Zetsche, 66, retired as Daimler CEO at the automaker's annual general meeting on Wednesday. He is succeeded by Ola Kaellenius.
