Anomaly in Facebook poll spend data; \'unknown\' locations top chart

Anomaly in Facebook poll spend data; 'unknown' locations top chart

Experts say more transparency is required from social media and other digital giants

Sachin P Mampatta & Neha Alawadhi  |  Mumbai | New Delhi 

The world’s biggest social media platform had an aberration in its spending data on the 2019 general elections. A break-up of the data spends by location showed that the biggest spends originated from a location classified as “unknown”.

This was followed by other places such as Uttar Pradesh, Maharashtra, Andhra Pradesh, West Bengal, and Delhi. Further clarification was sought by Business Standard on the data, through an e-mail sent to Facebook on Wednesday. The data was subsequently removed, and an emailed statement said there had been a problem in its ...

Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.

Total Amount
Rs. 149.00
Requires personal information

What you get?

ON BUSINESS STANDARD DIGITAL

  • Unlimited access to all the content on any device through browser or app.
  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.
  • 18 years of archival data.
  • Requires you to share personal information like date of birth, income, location amongst other fields. This information alongwith your contact information will be shared with the partners associated with this program, who contribute towards subsidizing the offer. By subscribing to this product you acknowledge and accept that our Partners may choose to contact you with offers of their products and services.
  • This is an optional offer - Not comfortable with sharing personal data - please opt for the full price offer which requires you to share minimal information
Read our full coverage on Lok Sabha elections 2019
First Published: Fri, May 24 2019. 21:39 IST