Published on : Tuesday, May 21, 2019
The hotel companies is not keen on commenting on the situation with this year’s booking, however tourism industry sources say that there is no cause to fright as hotels are actually indicating that they know how to manage their revenues.
“It is wrong to compare this year’s price policy with last year’s because the situation is significantly different. I believe that most hotel owners constantly follow booking trends because that is the only way to define the right price at the right time. They are helped by the technology that enables day-to-day tracking of competitors’ prices. Depending on booking trends, they can manage prices through sales channels,” said consultant Sanja Čižmar.
Nevertheless, lowering prices as opposite to the messages sent by Gari Cappelli, the tourism minister from the biggest tourism fair in Berlin in March. At the time, he stated that hotel companies should not pay heed to tour operators which demanded considerably lower prices, with the reason that this is the exclusive way to vie against aggressive Turkish hoteliers, whose accommodation prices are much below the average European rates.
One informed source from tourism explains per day, the average price per person on the Adriatic is 61 euro, as in Turkey it is 51 euro. The lowest average price can be found in Tunisia (38 euro).
“It can be said that this price reduction has come too late, especially since our competition reduced the prices a lot earlier,” said the source. “Early booking failed this year because a large number of travellers who booked their holidays early last year felt cheated. They paid for their rooms at the beginning of the year, but then hoteliers abruptly lowered their prices in June due to poor booking. They are therefore more cautious with early bookings this year, aware that waiting can save them money.”