The ‘Dilli’ salon in New Delhi’s Pitampura area is said to be the oldest in the region. Its owner Mohammad Abdullah, a third-generation businessman, claims it was “not just the oldest but also the most popular until 6-7 years back”. The shop was rebranded a couple of years ago, with the latest accessories and high-end furniture.
However, Abdullah says, he continues losing customers. The reason, he states, is his inability to adopt technology. Like in every other business, technology has had a transformation effect on the salon and spa industry, too. Not ...
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