Bizarre story behind Bill's T-shirt: How Labor leader stole 'Vote 1 Chloe Shorten's husband' slogan from a comedy skit - where marketing experts desperately try to make him popular
- Bill Shorten jogged today in a T-shirt that read: 'Vote 1 Chloe Shorten's husband'
- The outfit was a nod to an SBS comedy skit that aired in February this year
- In the clip, two PR experts work out how to make Mr Shorten popular
- They immediately 'feel warm and safe' in Chloe's gaze and make up the slogan
- Chloe Shorten has proved a powerful campaign tool as she is well liked by voters
Bill Shorten was seen jogging through Melbourne on Saturday morning wearing a shirt that read: 'Vote 1 Chloe Shorten's husband'
Labor leader Bill Shorten's election day jogging T-shirt saying 'Vote 1 Chloe Shorten's husband' was stolen from a comedy skit that ruthlessly mocked his unpopularity.
Election favourite Mr Shorten ran through his hometown of Melbourne on Saturday before polls opened with the slogan emblazoned on his chest.
The Opposition Leader has been asked why Australians don't seem to personally like him throughout the entire 2019 federal election campaign.
In a skit, SBS's The Feed tried to help out by tasking a fake PR firm with making him 'mildly likable'.
In the clip, two female brand managers are seen trying to work out how to best promote the Opposition Leader.
After some thinking, the pair stumble across a picture of Chloe, and immediately decide they feel 'warm and safe inside her gaze'.
'She's modern chic but with a retro feel,' one branding expert said.
'Yes!' the other woman said. 'I would vote for her... next of kin.'
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The shirt is a nod to a sketch performed on SBS's skit show The Feed, where a PR firm is tasked with making the Labor Leader 'mildly likable', and find his wife is his best asset
Mr Shorten appears to have agreed with their findings, as Chloe Shorten (left) has been prominent during the Opposition Leader's campaign for the top job
Mr Shorten apparently loved what SBS's comedians came up with.
The clip was broadcast in February, with Mr Shorten showing he approved of the new slogan by retweeting it, captioning the video: 'genius!'
Mrs Shorten has been a hit with voters, and the Labor Party have been eager to promote her as a softening agent to her, at times, wooden husband.
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At a campaign event in April this year, Mr Shorten was introduced as 'the leader of the Australian Labor Party - Chloe Shorten's husband!'
Mr Shorten is very aware of his wife's impact on voters.
In his first tweet after the election was called, he shared a photo of himself and Chloe, telling followers having his 'best friend at his side' was a 'campaign essential'.
Mr Shorten retweeted the clip when it first aired, labelling it 'Genius!' (pictured jogging through Melbourne on Saturday)
