Super foods on a shoestring budget: Coles launches new health food range with 28 products starting from as little as $2.75
- Coles are launching a health food range with 28 products starting from $2.75
- The new brand Wellness Road includes organic black rice noodles and chia
- All products are free from artificial colours and flavours; they are low in salt too
- The news comes after Coles announced their super-size range this week
Coles is branching out into the health foods industry, with a new brand offering 28 products aimed at health-obsessed consumers.
The new home brand Wellness Road includes nearly 30 items including organic black rice noodles with chia, organic cacao powder, white chia seeds and Australian almond flour - and prices start from just $2.75.
There are also further unusual items including quinoa, flax oil and wheatgerm.
Coles is branching out into the health foods industry, with a new brand offering 28 products aimed at health-obsessed consumers (pictured)
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Coles Chief Operating Officer Greg David said the Wellness Road range is aimed at making healthy options more accessible and affordable for customers who want to include better choices in their everyday diet.
'From teenagers, through to those in their 60s and 70s, our customers are telling us that they want to eat less processed foods and cut back on sugar and salt,' he said in a statement.
'But customers also don't want to change their entire diet or pay a huge premium for healthier foods, and they don't have time to make a special shopping trip for a couple of ingredients.'
The new brand Wellness Road includes nearly 30 items including organic black rice noodles with chia, organic cacao powder, white chia seeds and Australian almond flour (pictured)
All of the products include are free from artificial colours and flavours.
They are also made with reduced levels of sugar and salt and free from trans fats.
What really sets the Coles health range apart, however, is the price.
You can get 500 grams of Wellness Road Organic Cacao Powder for just $10 - which is one third of the price that you might find something similar at specialist stores.
The range launches on Thursday 16 May and is available in selected stores and online.
Coles Chief Operating Officer Greg David said the Wellness Road range is aimed at making healthy options more accessible and affordable for customers (stock image)
You can get 500 grams of Wellness Road Organic Cacao Powder for just $10 - which is one third of the price that you might find something similar at specialist stores (pictured: some of the products on offer)
It's not the first big announcement from the supermarket this week either.
On Wednesday, Coles announced it was beginning to stock supersized products to rival US bulk-buying outlet Costco.
More than 25 products are now offered in value-sized packs - including Special K and Fruit Loops.
This can allow shoppers to save up to 60 per cent.
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