Maserati will be the first of Fiat Chrysler Automobiles' brands to use self-driving technology being developed with BMW, FCA Chairman John Elkann said in a speech in Turin, Italy.
The technology will offer assisted-driving features on highways, Elkann told an industry group Monday, without specifying a date for deployment in Maserati vehicles.
Fiat Chrysler joined the self-driving technology consortium led by BMW in 2017. It also has autonomous vehicle development partnerships with Google affiliate Waymo and auto supplier Aptiv.
Luxury sports-car brand Maserati, which saw its sales plunge 32 percent in the first three months, has been struggling with a lack of new product and a sharp drop in demand from China.
