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A nightclub has made the bold move to ditch having social media accounts
Bold move from Melbourne club comes in a bid to protect its celebrity guests
Social media has become a major tactic for businesses to entice customers

By Kelsey Wilkie For Daily Mail Australia

Published: 11:56 EDT, 15 May 2019 | Updated: 12:19 EDT, 15 May 2019

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An exclusive nightclub has made the bold move to ditch its social media accounts in a bid to protect high-profile guests.

Revellers at Melbourne's daHa bar, lounge and supper club, which opened this week, will struggle to find the nightspot on Instagram or Facebook.

While guests will be able to take pictures and film inside the bar, they won't be able to tag the venue.

Revellers at Melbourne's daHa bar, lounge and supper club, which opened this week, will struggle to find the nightspot on Instagram or Facebook

Social media has become a major tactic for hospitality businesses over the past few years, with pictures of Instagram and Facebook used to entice other customers

Social media has become a major tactic for hospitality businesses over the past few years, with pictures of Instagram and Facebook used to entice other customers.

Manager Dale Reeves has revealed the reason for the bold decision on the social media ban was a way to protect guests.

'I think the whole concept of Instagram and Facebook is killing the human spirit,' he told the Herald Sun.

'I'm not saying it's evil, but I'm saying I want to do it the old school way, where people find us, or spread the word by saying it's good service, it's a nice place, and the people are cool, and doing it the old fashioned way.

'When people come to your venue, they have to be respected, they need their space, and they have the right to not be interrupted.'

The opening of daHa bar spells the end of a six year hiatus for Mr Reeves, who was a major player in Melbourne nightlife scene.