Published on : Monday, May 13, 2019
Despite a small drop of 0.5% in actual overnights for the month of February by visitors from the UK (compared to the same period in 2018), the UK has increased its market share to 7.2%, up 0.09% from January 2019, ahead of the USA and all other European markets.
Overall in 2018, UK visitors to Germany showed an increase of 4% in overnights and from Ireland, an impressive 7.6% increase in overnight stays.
Ireland continues its strong upward trajectory with an increase of 5.6% in overnights, compared to February 2018.
Germany is increasing its appeal as a year-round travel destination and research has shown it to be the no.1 cultural destination for Europeans.
Beatrix Haun, director, GNTO UK and Ireland commented, ‘As these latest statistics show, visitors from the UK and Ireland are hugely important for Germany and the market not only looks stable, despite challenges in the travel industry, but is showing increases too! There are so many cultural connections between Germany and the UK and Ireland; visitors can not only look forward to a memorable holiday to suit their tastes and budget, but a very warm welcome too”.