Nestle changes Milo recipe back to original after customers' fury over healthier version 'because it was less chocolaty'
- Nestle reverting to original Milo recipe in NZ following protests from customers
- Milo, with its original 80-year-old chocolate malt recipe, to hit stores on May 20
- Nestle had changed the recipe four years ago to make the product healthier
Swiss food giant Nestle has decided to go back to its original Milo recipe in New Zealand following a huge backlash from customers when the changed the formula.
Milo, with its original 80-year-old chocolate malt recipe, will be available in stores from May 20.
Nestle had changed the original recipe four years ago in a bid to improve the health benefits of the product...adding vitamins D, B3, B6, B12.
But many customers disapproved the changes and called the new product less chocolaty.
Swiss food giant Nestle has decided to go back to its original Milo recipe in New Zealand following a huge backlash from customers four years ago.
But the company at that time refused to change the recipe.
Nestle business manager Anna Stewart said the company has been getting feedback that people in New Zealand missed the old taste of Milo.
Share this article
'So we knew it was time to bring it back,' Ms Steward was quoted in a news.com.au report.
'We knew it was vital to nail that classic taste, and we weren't going to stop until we had that perfected.'
'Our absolute focus has been on recreating this much-loved flavour — and we're excited for Kiwis to try the new Milo Classic NZ Taste and let us know what they think.'
Milo, with its original 80-year-old chocolate malt recipe, will be available in stores from May 20
Nestle announced a similar recipe change plan for Milo last month in Australia.
The company said the new recipe will have 30 per cent less sugar as it was replacing cane sugar with stevia sweetener in the iconic malt chocolate powder.
It dropped the 4.5 star health star rating for Milo last year after health experts slammed Nestle for 'tricking' customers into thinking it was healthy.
