Pure Nutrition, an online nutraceutical company, has announced offline store expansion plans to augment its retail presence in the country, a top executive said.
The company, which operates in five different verticals viz. dietary supplements, super foods, protein powder, pure herbal infusions and cold pressed oils, has already opened a few stores at airports for better visibility of its products and is now planning to put up stores in key cities.
Sushil Khaitan, CEO and director, Pure Nutrition said, “Though we have been receiving overwhelming response for our products through online presence, the offline stores are planned to reach out to the target audience, who are primarily health conscious individuals.
“We have decided to open 10 stores in FY 20. An additional 25 stores will be opened in FY21. From FY22 onwards and we will be adding 50 stores every year,” he said.
He declined to quantify the investment in the retail expansion.
Mr. Khaitan said that the stores would be opened through the franchise route using selective approach.
He said the company’s products were being made available across the country through modern trade, pharmaceutical store chains, general pharmacy stores and at wellness centres.
Eyes sports nutrition
The company is now also planning to get into sports nutrition and FMCG segment with new launches.
“We are planning to add 60 more SKUs (stock keeping units) to our current portfolio. The demand for our products are growing because they are developed from 100% natural raw materials,” he said.