Start-up Shemade Gourmet Foods links IPL & Mother’s Day

Packaged foods start-up Shemade Gourmet Foods has released a campaign linking the two trending events of the day - the IPL finals and Mother’s Day. “Who will make their mom happier this Mother’s Day,” the social media campaign says, with a picture each of cricketers MS Dhoni and Rohit Sharma.

Chennai Super Kings and Mumbai Indians are clashing for the IPL title on Sunday, which also coincides with international Mother’s Day.

Sujatha Duvvuri, Shemade Gourmet Foods founder said the idea was to link the two most talked about events of the day, combining women and the IPL.