'They had so much trust in me': Woman dubbed the 'Brand Power Lady' reveals why she suddenly quit her job after 25 years on TV screens promoting supermarket products
- Sally Williams became a regular face on Australian television screens in the '90s
- She ended her contract with Brand Power after 25 years after a family holiday
- She said the trip opened up her eyes to extreme environmental damage
- Ms Williams wants to advertise for companies that are helping the environment
The face of Brand Power commercials for 25 years chose to end her contract with the company in favour of supporting environmentally-friendly brands.
Sally Williams became a regular face on Australian television screens in the 1990s, promoting a diverse range of products from batteries to milk and pasta.
The commercials all aired alongside Brand Power's famous 'helping you buy better' slogan, but Ms Williams told news.com.au since exiting her contract she has 'upcycled' and now wants to help consumers 'buy even better'.
The Melbourne based mother-of-two admitted a family holiday in Indonesia led her to leave her role in favour of supporting more sustainable brands.
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Sally Williams became a regular face on Australian television screens in the 1990s, promoting a diverse range of products from batteries to milk and pasta
The Melbourne based mother-of-two admitted a family holiday in Indonesia led her to leave her role in favour of supporting more sustainable brands
'I was gobsmacked by the rubbish piling up on the beaches. It was so bad I couldn't find somewhere to put my feet without stepping on rubbish — it was horrific, and it made me feel ill.
She said she felt responsible to help create change, knowing she had a substantial following that often made choices during their grocery shops based on her advertisements.
'They had so much trust in me for all those years.'
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The 57-year-old will still work with Brand Power in the future, but no longer exclusively, and she now has the power to pick and choose which brands within the umbrella she supports and wants to endorse.
Despite not always agreeing with the ethos of certain companies, Ms Williams was contractually obliged to appear in the commercials prior to her departure from her role.
Despite not always agreeing with the ethos of certain companies, Ms Williams was contractually obliged to appear in the commercials prior to her departure from her role
She said she lived a relatively sustainable lifestyle and often didn't use the products she was encouraging people to buy.
Ms Williams said she no longer wants to be known as the 'Brand Power Lady' and instead has adopted the moniker 'Sustainable Sally'.
But she hopes to encourage people to make more selective choices when shopping, as well as encourage big businesses to change their practices in support of a more environmentally friendly approach.
'The trick is to make sure people are informed. My slogan used to be 'buy better', but now it's 'buy even better'.'
Ms Williams said she no longer wants to be known as the 'Brand Power Lady' and instead has adopted the moniker 'Sustainable Sally'
