India's most trusted mobile and consumer electronics brand Samsung today launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.
Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young millennials in India to share up to 60-second videos of their vision of real India that will break any stereotypes that may exist about the country in the world.
A recent survey conducted by Samsung found several stereotypes about India exist in the minds of foreigners. To them, the Taj Mahal or river Ganga is the only major tourist attractions in the country, food means spice and curries and entertainment is only Bollywood and Cricket. There is little awareness of the other possibilities in real India.
"At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the 'Era of Live' and video is fast becoming their medium of expression. #IndiaReadyAction is tailor-made for them to express themselves", said Ranjivjit Singh, Chief Marketing Officer, Samsung India.
"Our recently launched Galaxy A series smartphones and Samsung Smart TVs enable people to move from an era of a selfie to an era of life, where people foster more authentic and meaningful connections," he added.
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