Published on : Friday, May 10, 2019
Egypt’s Ministry of Tourism is going forward with an expanded partnership with CNN in a global tourism campaign that highlights a contemporary Egypt across an innovative mix of TV, digital and social media platforms.
The new partnership between CNN International Commercial (CNNIC) and Egypt’s Ministry of Tourism sees both parties working closely together for this wide-reaching campaign, starting in May, to display and encourage Egypt’s key audiences around the world.
The objective of the partnership is to continue and speed up the country’s tourism growth. This campaign is designed to deliver on Minister of Tourism Rania el Mashaat’s vision of developing a sustainable tourism sector and helping Egypt grow visitor numbers.
Tags: Egypt tourism