It's normally just about performances, music and fun.... But this year calls are growing to boycott the Eurovision Song Contest here in Tel Aviv.

And Israel's government has launched a PR drive to counter the boycott campaign through Google ads.

The international Boycott, Divestment, Sanctions movement, or BDS, is urging the action over Israel's policies towards Palestinians in the occupied West Bank and Gaza.

The Israeli counter, however, is to use Google ads which refer to the boycott and the initials BDS, but lead through to a glossy website extolling Israel.

BDS calls it crude propoganda.

Tel Aviv tourism chiefs say they're ready to welcome the world.

(SOUNDBITE) (English) EYTAN SCHWARTZ, HEAD OF TEL AVIV GLOBAL AND TOURISM, SAYING: "We were born a 110 years ago as a city, here at this very spot and we've been preparing for this Eurovision for the past 110 years.

Seriously, this is the single biggest event in the city's history." Israel calls international boycotts discrimination and anti-semitic, and last year's winner Netta Barzilai is none too happy either: (SOUNDBITE) (English) 2018 EUROVISION WINNER NETTA BARZILAI SAYING: "When you boycott light - Eurovision is light, it's a light festival - you spread darkness.

And darkness isn't a good thing.

Eurovision was founded after World War Two in order to heal up a torn up nation and it's light." BDS say that they're hitting tourism numbers.

But for the Eurovision fans already here, they're just looking forward to the glitter and the glamour.