Oxfordcaps partners ‘Student of the Year 2’

In marketing move Oxfordcaps - Asia's first and India’s leading branded and tech-enabled student accommodation provider has joined hands with Dharma Productions’ for upcoming movie - 'Student of the Year 2'.

“Entertainment and especially Bollywood is a key content consumption trend among gen Zs. Produced by Karan Johar’s Dharma Productions and with the star power of Tiger Shroff, Ananya Pandey and Tara Sutaria, ‘Student of the year 2’ presents a perfect opportunity for Oxfordcaps Student Residences to associate with the movie. We are a preferred brand among the student community and our association with this story will further strengthen the likability for the Oxfordcaps brand,” said Priyanka Gera, COO, Oxfordcaps.

Speaking about the association Siddharth Kadam, marketing head, Dharma Productions said, “Student of the Year 2 fits perfectly with Oxfordcaps as both the brands exemplify the journey of a student’s life. Even the characters in the movie are presented as Gen Z students and they match the Oxfordcaps’ way of life. This association relates to the Gen Zs who are young, restless and want to stand out.”

Co-founded by INSEAD graduate Annu Talreja, CEO and IIM-Calcutta alumni Priyanka Gera, COO – the company provides a custom designed and standardised student housing product with a full-stack model of services and amenities. The projects and services are standardised within the Oxfordcaps brand services guidelines, providing a transparent, hassle-free and safe alternative to a market dominated largely by the unorganized Hostel and PG (Paying Guest) segment till date.

Meanwhile, Annu Talreja, CEO, Oxfordcaps, said, “‘Student of the Year 2’ is one of the most awaited movie of the year amongst the Gen Z students. With our expansion in cities such as Delhi, Mumbai, Dehradun, Pune, Indore, Bengaluru, Greater Noida, Ahmedabad, and Jaipur, this association will further help us gain more affinity among the student community as well as position us as a preferred ally among our business partners.”