Which is your favourite campaign and why? I was fairly young in advertising when I saw my first Fevicol ad — the ‘Egg’ ad. This and other Fevicol ads have stuck in my head, though many ads of other brands that came and went in the intervening time are long-forgotten — this is precisely why the Fevicol campaign is a favourite.
On what parameters did you base your decision? A cliché that bears repeating is that an ad needs to communicate a single-minded message in a memorable way. Many creators of ads seem to forget this — so the Fevicol ...
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