EUME Backpacks chooses Indigo Consulting as digital marketing partner

Publicis Communications’ specialised digital marketing and business transformation company–Indigo Consulting–has signed on an exciting new business. Indigo Consulting has welcomed EUME, the start-up behind innovative luggage solutions.

As its first offering, EUME has launched innovative and well-designed anti-stress backpacks with built-in back massagers. The product is a brain child of the company’s founders and directors Naina Parekh and Sanjay Parekh, who were inspired by a very commonplace experience: ambitious working professionals, frequent travellers, students, and bikers on-the-go who carry around multiple gadgets. This often ends up in them suffering from back pain and discomfort.


Speaking about bringing Indigo Consulting on board, Naina Parekh, founder and director, EUME said, “EUME is all about backpacks, the first of its kind with an in-built massager. We look at EUME as the most premium design, high quality and ergonomically structured backpack with an indispensable feature of relaxation.”

According to Rajesh Ghatge, CEO, Indigo Consulting, “EUME has an ambition to transform the mobility luggage market. Digital has to drive both, the brand and commerce. We are excited to get an opportunity to leverage our comprehensive digital business solutions offering across communications, data, commerce and media to establish the brand, and drive product adoption.”