Hollywood’s superhero extravaganza Avengers Endgame continues its dream run in India on the sixth day of its release, with the Marvel film earning an estimated Rs 25 crore on Wednesday, bringing its total box office collection to Rs 240 crore at domestic ticket windows.

With Wednesday’s earnings, the film is inching closer to Rs 250-mark in India and ready to breach Vicky Kaushal’s Uri The Surgical Strike’s box office collection, which earned Rs 244 crore.

Also read: Avengers Endgame India box office day 5: Marvel film earns Rs 217 cr, to breach Uri’s record soon

Endgame breaks Harry Potter, Black Panther, Jurassic World records

Avengers: Endgame has earned $1.05 billion globally and is expected to cross the $2 billion mark this weekend. On Tuesday, the film eclipsed the lifetime earnings of Black Panther ($1.347 billion) and Avengers: Age Of Ultron ($1.405 billion) to emerge as the eighth highest grossing global movie of all time.

It also went past the records of Harry Potter And The Deathly Hallows Part 2 ($961 million), The Fate Of The Furious ($1.010 billion) and Jurassic World ($1.019 billion) to emerge as the sixth highest earner globally. It is expected to outdo Titanic’s lifetime collections but the world is watching closely whether it can go beyond Avatar to become the highest earner ever.

India among top markets fuelling Avengers: Endgame’s BO growth

As per a Deadline report, India ranked among top five markets for the movie on Tuesday. The report also stated the Tuesday’s box office collection figures, which put China on top with $389.1 million earnings, with UK and Korea closely following with $64.7 million and $54.8 million collection. While the film earned $40.7 million in Mexico, it collected $36.3 million in India.

The film has been breaking box office records ever since it released on April 26. Avengers Endgame is the highest Hollywood opener in India and also eclipsed the biggest opening weekend of Hindi films ever. Following Bahubali 2 The Conclusion’s Rs 121 crore opening, Avengers Endgame is also the biggest opener ever in India.

Worldwide, the film became biggest opener ever and fastest movie ever to reach $1 billion mark. The MCU film hit the milestone in five days – it released in many countries on Wednesday – while Avengers: Infinity War took 11 days to reach $1 billion mark. It also became the highest earning film in China with $330.5 million in five days.

Directed by Joe Russo and Anthony Russo, Avengers: Endgame features Robert Downey Jr, Chris Evans, Mark Ruffalo and Brie Larson. It is a direct sequel to Avengers: Infinity War and is the culmination of the previous 20-plus titles in the Marvel Cinematic Universe (MCU).

What Avengers: Endgame business means for India

Avengers Endgame’s box office collection has been an eye-opener. Earlier, Endgame’s predecessor, Avengers: Infinity War (2018) held the highest opening weekend record with Rs 94.30 crore. “It should be an eye-opener. If Endgame can do such business, why can’t our films do the same? It shows the kind of potential Indian film market has. As long as a film is entertaining and engaging, audiences will lap it up. Are we providing our audiences such big-ticket world class entertainers that can do business in a similar fashion? No, we aren’t,” says trade analyst Taran Adarsh.

Filmmakers also concur. Says Sanjay Gupta: “Wherever the audiences get a quality product, they will go for it. Now, the writing is on the wall that you either perform or perish.” Filmmaker Shekhar Kapur tweeted: “Bollywood needs to up its game... Now we have no choice but to compete with Hollywood. Be more internationally competitive. Songs/dances will get us just so far. Need to go beyond.”

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First Published: May 02, 2019 12:36 IST