a2 Milk dropped as much as 6.3 per cent to $14.95 on opening but is now back up to $15.48, which is 3 per cent lower than yesterday's close.
Within the management's presentation to today's Macquarie Conference a2 advises it invested strongly in the first half of 2018-19 and this continued into the second half "and this rate of investment will continue in 2020". It doubled its marketing spend since December which will affect profit margins.
"Following a very strong first half performance, and encouraged by growing market share in China, we are reinvesting the benefits of scale into increased marketing activities in the second half," a2 advises the market.
"This is intended to drive brand awareness, predominantly in China, and the US. With this investment on track, we are expecting to further increase our marketing investment in 2019-20."
It also warned increases in dairy pricing may affect margins next financial year.