BENGALURU:
Wipro Consumer Care and Lighting (WCCL), the consumer care business of software provider Wipro Ltd, has acquired the Philippines-based personal care maker
Splash Corporation for an undisclosed amount to enter the country which has a consumer base of around 100 million.
The maker of Santoor soap and
Yardley deodorants said the acquisition will also help complete its Southeast Asian footprint. Splash Corporation is among the top five local companies in the
Philippines, where it gets 85% of its annual revenue of around $80 million. Its product categories such as exfoliants and leave-in hair care range are new for WCCL.
“We are exploring to get a footprint in developing countries. The Philippines is a developing country with a lot of rural areas. It is one of our largest acquisitions and will help us increase our brand presence and market share,” said WCCL chief executive officer
Vineet Agrawal.